Leading sports-fashion player
Industry
- Fashion
Service
- UX/UI Design
- Web Development
- Branding Strategy
- Catalog & Order Integration
Tech partners
- Adobe Commerce
- CLEARomni
- SAP
Background
Swire Resources is a leading sports-fashion player in Hong Kong and Mainland China. The company represents a wide range of brands, including Arena, Speedo, Columbia, Chevignon, Teva, Cath Kidston, Crocs, UGG, and Havaianas. The company is a well-known sportswear retailer in Hong Kong, primarily through its Marathon Sports, GigaSports, and Catalog retail chains.
Marathon Sports and Catalog had completely separated sites and their shared loyalty program membership can only be applied in physical stores. The customers were having poor online to offline experiences.
Solution
We migrated the two retail brand e-commerce sites – Marathon Sport and Catalog from Magento Open Source to Adobe Commerce and completely revamped them onto one single platform. Customers can simultaneously buy goods from both brands in a shared shopping cart. With integrated search, customers are directed to products on the other site if they can’t search for the product they’re looking for at one site.
Besides, the loyalty program can now extend to cover both e-commerce sites. The same loyalty account may receive points for purchases made on either e-commerce site. When customers have earned enough points, they can use them to redeem coupons at either retailer.
The private sales and quota functions are also implemented on the site. Customers can pre-order certain products set by the admin. Admin can set quota on individual products each user account can purchase including pre-order items.
Migrate Marathon Soprt and Catalog onto one single platform
Customers can simultaneously buy goods from both brands in a shared shopping cart. With integrated search, customers are directed to products on the other site if they can't search for the product they're looking for at one site.
Conduct loyalty program available to both e-commerce site
The same loyalty account may receive points for purchases made on either e-commerce site. When customers have earned enough points, they can use them to redeem coupons at either retailer.
Implement private sales and quota function on the site
Customer can pre-order certain products set by the admin. Admin can set quota on individual products each user account can purchase including pre-order items.
Integrate the logistical systems into e-commerce site
This means that orders are automatically routed to fulfilment and delivery teams, resulting in faster product delivery to customers. Besides, customers can choose Click & Collect option on the site.
“In the 9 months after website migration and revamp, online sales have been growing substantially and we saw a 50 percent growth in loyalty membership”
Kelvin So, General Manager of IT at Swire Resources
50%
increase in loyalty membership